Classification of Search Engines.

Classification of Search Engines.

Major forms of Search Engines Marketing :

There are two types of results found on search engine result pages - links that are there thank to organic SEO and links that are there due to paid search. First, Lets take a look at organic SEO.

Organic SEO:

Organic SEO ( aka "natural SEO" and "White hat SEO") describes search engine optimization efforts that do not involve sponsored listings or paid campaigns of any sort.

Organic search engine optimization is the process of improving the volume of quality of traffic to a website from search engines by means of natural SEO efforts, specifically including the optimization of non page content.

Paid Search : 

Paid search refers to sponsored search results - ads displayed typically on SERP because advertisers have paid campaigns with search engines that help promote their services or websites.

These sponsored ads often appear above or alongside the organic search results.

Programs such as Google AdWords allow advertisers to bid on keywords they want to match us with their advertisement. When browser enter one of those keywords in search query, the advertiser's link and brief description may appear on the following SERP. If a browser clicks on the link, the advertiser must pay a certain amount of money associated with the PPC campaign.

Next chapter : What is Backlink and why are they important?.